Google Analytics is in the process of retiring its Universal Analytics (UA) product.
If your company uses UA to measure website traffic and other engagement, you can make changes now so you don’t look data.
UA will stop collecting data as of July 1, 2023. Between now and July 1, you must upgrade to Google Analytics 4 (GA4).
This upgrade has several new features and a new user interface.
Reach out to Team V Technology if you need help setting this up and installing the new code into your website.